How we score, and what we will not do

The Coyscore is a 0–100 composite built by Coy from publicly available customer reviews of the same product across multiple retailers. It is not a star rating, it is not our opinion, and it is not a measurement — nobody at The Snug Report has used these products and we do not claim to have.

The composite draws on subscores where the review text supports them: how easy a product is to use, how it is rated for body safety, how satisfied buyers were, and whether they felt it was worth the money. Where a subscore has too little behind it, it is not used. That last sentence is the one that matters, and it is the next section.

Scores are grouped into four grades. Across the 110 products we currently score:

• Coy Approved6 products
• Coy Recommended52 products
• Worth a Look41 products
• Mixed Reviews11 products

A public customer review of the specific product, published by a retailer that sells it. Not a press mention, not a blog, not a comment, not anything we were sent.

We publish the count on every review page, because a score built on 12 reviews and a score built on 483 are not the same kind of claim and you should be able to tell them apart at a glance. Right now 94 of 110 products carry 50 or more reviews — 25,158 in total across the catalogue.

Some products do not have enough public reviews to score honestly. Those are marked Gathering reviews. It does not mean the product is bad, and it does not mean we dislike it. It means we do not have enough to say anything, so we say that instead of inventing a number.

A product marked Gathering reviews never appears in a ranking and never carries a score. When enough reviews exist, it gets one — and the page will say when the evidence was gathered, as every page here does.

Of the 110 products published on this site today, none are in that state: the whole set cleared the confidence threshold before it was published. Products that did not clear it are simply not here yet.

A subscore can exist as a field on a product and still be empty. Ranking on whether the field exists, rather than whether it holds a value, would let us publish "the quietest anal vibrators, ranked" off a single data point and present it as if it were fifty.

We rank only on these: beginner_friendliness, body_safe, ease, performance, satisfaction, value, and on the Coyscore composite.

These exist in the data and are deliberately not used:

Subscore	Products with the field	Products with a value
battery	51	6
quietness	51	1
size accuracy	59	22

This is enforced in the build, not in a style guide: a page that tries to rank on one of those fields fails to compile.

Specifications come from the supplier's own product data. We normalise them — insertable length parsed out of the size field, porosity read from the supplier's material description — and we record where each one came from.

Material is stated by the supplier for 80 of 110 products. Of those, 48 are non-porous and 29 are porous and cannot be sterilised. For 33 we have nothing to go on.

• We do not sell scores.No brand has ever paid for a score, a grade, a placement in a ranking, or a review. There is no rate card, because there is nothing to buy.
• We do not review units sent to us in exchange for coverage.We do not accept review samples at all. Every product here is one Coy already stocks, and the score comes from other people's reviews, not from a free unit.
• We do not test products ourselves.Aggregation is not first-hand experience and we do not dress it up as one. Where we have first-party knowledge — what gets returned, what gets reordered, what buyers complain about — we say so and say where it came from.
• We do not publish star ratings as our own.Aggregate ratings appear on this site as clearly sourced page content and never as review markup in our code. They are not our reviews to claim.
• We do not give medical advice.The Snug Report is written and maintained by the team behind Coy, a New Zealand retailer. We spend our days handling this stock, processing the returns and reading what buyers actually say about it. We are not doctors, nurses or sexual-health clinicians, and nothing here is medical advice.
• We do not hide who owns this.The Snug Report is published by the team behind Coy, a New Zealand retailer that stocks many of the products reviewed here. We say so on every page. Our scores come from aggregated public reviews, not from us — the method is on the methodology page and the evidence count is on every review.

Supplier data is wrong sometimes and so are we. Every page carries the date the evidence was gathered and the date the page was rebuilt, so you can see how stale a claim is.

If a specification on this site is wrong — particularly a material or a length — tell us and we will correct it and re-publish. A correction is cheaper than a reputation.